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This draft guide defines standards for writing clear, consistent technical and instructional content for Big Green Egg® products.

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Table of contents

• Why this guide exists
• Who this guide is for
• Documents this guide applies to
• Getting started
• Voice and tone
• Formatting standards for procedures
• Style decisions
• Product and brand names
• Claims and messaging standards
• Safety messaging
• Using artificial intelligence (AI) responsibly
• Trademark and copyright standards
• Keeping files organized
• Governance and maintenance
• Glossary / common terms and abbreviations

Why this guide exists

Consistency builds trust. When communication is clear and consistent, customers know they can rely on Big Green Egg®—not just for the product, but for the support that surrounds it.